Drive Safe Hampton Roads
"757 Sober Ride"
Next Code Available for
New Year's Eve December 31st
This code is valid for up to $15 off one ride. Ride must originate on the Southside or Peninsula coverage area. The '757 Sober Ride' code can be used only during specified period. Limited quantities available for the first 500 passengers who enter the code. Enter the code the Lyft app’s ’Payment’ tab under the 'Add Lyft Pass' option.
You must be 21 or older to use this service. Subject to Lyft’s Terms of Service. Valid for new and existing Lyft users while supplies last. You cannot reserve a 757 Sober Ride or schedule a pickup in advance. Code will be posted on the website at 3:00 PM the day the event begins.
757 Sober Ride
Initially, 757 Sober Ride was offered through the Lyft coverage areas within the cities of Virginia Beach and Norfolk, Virginia. 757 Sober Ride operates on Cinco De Mayo, Memorial Day, the 4th of July holiday, Labor Day, and Halloween. Williamsburg, Virginia, was included in the originating coverage area for the 4th of July holiday. In October 2022, the program expanded to all cities in the Southside and Peninsula and added additional holidays. The program is patterned after the highly successful, award-winning SoberRide® program conducted by the non-profit Washington Regional Alcohol Program (WRAP).
"Safety is the cornerstone of all healthy communities, and it's one of the key values Lyft was founded on. Using Lyft as an alternative to impaired driving is a smart option for individuals and for reducing social harm in their communities," said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. "Roadway Safety Programs like in Hampton Roads and Lyft's public partnerships empower communities with safer options for themselves and those around them."
Sponsors of 757 Sober Ride campaign include Drive Safe Hampton Roads, Christopher King Foundation and the Virginia Department of Motor Vehicles.
2022-2023 757 Sober Ride Holidays:
Halloween - Friday, October 28 and Saturday, October 29
Blackout Wednesday - November 23
New Year's Eve - Saturday, December 31
Super Bowl Sunday - Sunday, February 12
St. Patrick's Day - Friday, March 17
Cinco de Mayo - Friday, May 5
Memorial Day - Monday, May 29
July 4th - Tuesday, July 4
Check back for additional dates.