"757 Sober Ride"
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valid from 4 P.M. 9/05/2022 - 4 A.M. 9/06/2022
This code is valid for up to $15 off one ride from Monday, September 05, 2022, until 4:00 am Tuesday, September 6, 2022. Ride must originate in Virginia Beach, Norfolk and Williamsburg coverage area. The '757 Sober Ride' code can be used only during the above stated period. Limited quantities available for the first 500 passengers who enter the code. Enter the code the Lyft app’s ’Payment’ tab under the 'Add Lyft Pass' option.
You must be 21 or older to use this service. Subject to Lyft’s Terms of Service. Valid for new and existing Lyft users while supplies last. You cannot reserve a 757 Sober Ride or schedule a pickup in advance. Code will be posted on the website at 3:00 PM the day the event begins.
757 Sober Ride
At this time, 757 Sober Ride is offered through the Lyft coverage areas originating within the cities of Virginia Beach and Norfolk, Virginia. 757 Sober Ride will operate on Cinco De Mayo, Memorial Day, and the 4th of July holiday. Williamsburg, Virginia is included in the originating coverage area for 4th of July holiday. In October 2022, the program will expand to all cities in the Southside and Peninsula and will add additional holidays. The program is patterned after the highly successful, award-winning SoberRide® program conducted by the non-profit Washington Regional Alcohol Program (WRAP).
"Safety is the cornerstone of all healthy communities, and it's one of the key values Lyft was founded on. Using Lyft as an alternative to impaired driving is a smart option for individuals and for reducing social harm in their communities," said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. "Roadway Safety Programs like in Hampton Roads and Lyft's public partnerships empower communities with safer options for themselves and those around them."
Sponsors of 757 Sober Ride campaign include Drive Safe Hampton Roads, Christopher King Foundation and the Virginia Department of Motor Vehicles.