757 Sober Ride

757 Sober Ride

"757 Sober Ride" Promo Code:


valid from 4 PM 5/30/2022-3 AM 5/31/2022

This code is valid for up to $15 off one ride from Monday, May 30, 2022, until 3:00 am Tuesday, May 31, 2022.  Ride must originate in Virginia Beach and Norfolk coverage area. The ‘757 Sober Ride' code can be used only during the above stated period.  Limited quantities available for the first 500 passengers who enter the code.  Enter the code the Lyft app’s ’Payment’ tab under the 'Add Lyft Pass' option.

You must be 21 or older to use this service. Subject to Lyft’s Terms of Service. Valid for new and existing Lyft users while supplies last. You cannot reserve a 757 Sober Ride or schedule a pickup in advance.


757 Sober Ride

At this time, 757 Sober Ride is offered through the Lyft coverage areas within the cities of Virginia Beach and Norfolk, Virginia. This is the first year for this 757 Sober Ride campaign. 757 Sober Ride will operate on Cinco De Mayo, Memorial Day, and the 4th of July holiday. In 2023, the program will expand to all cities in the Southside and Peninsula and will add additional holidays. The program is patterned after the highly successful, award-winning SoberRide® program conducted by the non-profit Washington Regional Alcohol Program (WRAP).

"Safety is the cornerstone of all healthy communities, and it's one of the key values Lyft was founded on. Using Lyft as an alternative to impaired driving is a smart option for individuals and for reducing social harm in their communities," said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. "Roadway Safety Programs like in Hampton Roads and Lyft's public partnerships empower communities with safer options for themselves and those around them."

Sponsors of DSHR's 2022 757 Sober Ride campaign include the Christopher King Foundation and the Virginia Department of Motor Vehicles.