FOR IMMEDIATE RELEASE
Free 757 Sober LYFT Rides Halloween Weekend
Within All Cities in the Hampton Roads Southside and Peninsula Coverage Area
During Halloween 2021, there were 32 alcohol-related crashes in Hampton Roads with 20 injuries & 1 fatality.*
Hampton Roads, Va. (October 19, 2022) – This Halloween 2022, let’s make happy memories, not tragic nightmares. The only thing scarier than zombies and witches loose on the streets is an impaired driver. Approximately one-third of all traffic crash fatalities in the United States involve drunk drivers (with BACs at or above .08).*
Free or reduced fare rides are being offered to alcohol-impaired drivers throughout Hampton Roads this Halloween Weekend. Drive Safe Hampton Roads (DSHR) is sponsoring 757 Sober Ride from 4 p.m. on Friday, October 28th until 4:00 a.m. on Sunday, October 30th.
During the thirty-six-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. DSHR’s 2022 Halloween Weekend 757 Sober Ride promo code will be posted at 3:00 p.m. on Friday, October 28th, on www.DriveSafeHR.org/757-Sober-Ride. It can be used only during the above stated period. Subject to Lyft’s Terms of Service. Valid for new and existing Lyft users while supplies last.
Over the 2021 Halloween weekend, there were 1,028 traffic-related injuries & 14 fatalities on the Commonwealth’s roadways.* In an effort to reduce injuries and fatalities in Hampton Roads, DSHR has partnered with Lyft to promote the 757 Sober Ride campaign. Sponsors of DSHR’s 2022 757 Sober Ride campaign include the Christopher King Foundation and the Virginia Department of Motor Vehicles.
“Using Lyft as an alternative to impaired driving is a smart option for individuals and for reducing social harm in their communities,” said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. “Roadway Safety Programs like in Hampton Roads and Lyft's public partnerships empower communities with safer options for themselves and those around them.” The program is patterned after the highly successful, award-winning SoberRide® program conducted by the non-profit Washington Regional Alcohol Program (WRAP).
Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve highway safety, and reduce injuries and deaths from vehicle crashes. For over 34 years, Drive Safe Hampton Roads has promoted citizen involvement and community awareness as we strive toward zero deaths on our region’s roadways.