FOR IMMEDIATE RELEASE
Free 757 Sober LYFT Rides Cinco de Mayo
Within the Hampton Roads Southside and Peninsula Coverage Area
Historically, about one-third of all crashes on May 5
involve a drunk driver.*
Hampton Roads, Va. (May 2, 2023) – Cinco de Mayo has become a big night out for many, particularly young adults. It has also become a dangerous night out due to impaired driving. Whether you are just meeting a few friends after work or attending a Cinco de Mayo party, if you plan on using alcohol, never drink and drive while impaired -and never let a friend drive if they show signs of impairment. Instead, use Drive Safe HR’s 757 Sober Ride powered by Lyft.
Free or reduced fare rides are being offered to drivers in Hampton Roads who are using alcohol on Cinco de Mayo 2023. Drive Safe Hampton Roads (DSHR) is sponsoring 757 Sober Ride for Cinco de Mayo from 4 p.m. on Friday, May5th until 4:00 a.m. on Saturday, May 6th.
During the twelve-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. DSHR’s 2023 Cinco de Mayo 757 Sober Ride promo code will be posted at 3:00 p.m. on Friday, May 5th, at www.DriveSafeHR.org/757SoberRide. It can be used only during the above stated period for rides originating from or have a destination within Hampton Roads. Subject to Lyft’s Terms of Service. Valid for new and existing Lyft users while supplies last.
According to the NHTSA, approximately one-third of all traffic crash fatalities in the United States involve drunk drivers (with BACs at or above .08). In 2019, 47 people died in drunk driving crashes during Cinco de Mayo, accounting for 38% of all traffic deaths, according to NHTSA.** In an effort to reduce injuries and fatalities in Hampton Roads, DSHR partners with Lyft to promote the 757 Sober Ride campaign for rides starting and/or ending in Hampton Roads. Sponsors of the 2023 757 Sober Ride campaign include the Christopher King Foundation and the Virginia DMV.
“Over the last 3 years in Hampton Roads, there were 19 alcohol-related crashes, 2 fatalities, and 13 with serious injuries during the 12-hour period on Cinco de Mayo.** Remember, Friends Don’t Let Friends Drive Drunk. If you plan to drink, please don’t drive. Be smart, plan ahead, and use 757 Sober Ride to get home safely. The life you save may be your own, or someone you love.” said Jonathan Turner, 757 Sober Ride Chairperson. The program is patterned after the highly successful, award-winning SoberRide® program conducted by the non-profit Washington Regional Alcohol Program (WRAP).
Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose goal is to increase the community's involvement and awareness of traffic safety issues. For over 35 years, Drive Safe Hampton Roads has been dedicated to preventing crashes, injuries, and fatalities on the region’s roadways.