FOR IMMEDIATE RELEASE
Free 757 Sober LYFT Rides on Super Bowl Sunday
Within the Hampton Roads Southside and Peninsula Coverage Area
Hampton Roads saw 25 crashes and 1 fatality, with 4 of those crashes involving alcohol
during the 12-hour Super Bowl Sunday 2022 Timeframe.*
Hampton Roads, VA. (February 9, 2023) – For Super Bowl LVII, be a team player and remember: Fans Don’t Let Fans Drive Drunk. If you plan to drink alcohol, plan ahead for a safe and sober ride home. If you’re hosting a party, take care of your guests. Use Drive Safe HR’s 757 Sober Ride (free/reduced fare) powered by Lyft. https://www.drivesafehr.org/757-sober-ride
Free or reduced fare rides are being offered to would-be alcohol-impaired drivers throughout Hampton Roads for Super Bowl LVII. Drive Safe Hampton Roads (DSHR) is sponsoring 757 Sober Ride for Super Bowl Sunday from 4 p.m. on Sunday, February 12th until 4:00 a.m. on Monday, February 13th.
During the twelve-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. DSHR’s 2023 Super Bowl Sunday 757 Sober Ride promo code will be posted at 3:00 p.m. on Sunday, February 12th, on www.DriveSafeHR.org/757-Sober-Ride.
It can be used only during the above stated period for rides originating from or have a destination within Hampton Roads. Subject to Lyft’s Terms of Service. Valid for new and existing Lyft users while supplies last.
According to NHTSA, about 32 people in the United States die in drunk-driving crashes every day — that's one person every 45 minutes. In 2020, 11,654 people died in alcohol-impaired driving traffic deaths — a 14% increase from 2019.** In an effort to reduce injuries and fatalities in Hampton Roads, DSHR partners with Lyft to promote the 757 Sober Ride campaign for rides originating and/or for destinations in Hampton Roads. Sponsors of the 2023 757 Sober Ride campaign include the Christopher King Foundation and the Virginia DMV.
“Using Lyft as an alternative to impaired driving is a smart option for individuals and for reducing social harm in their communities,” said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. “Roadway Safety Programs like in Hampton Roads and Lyft's public partnerships empower communities with safer options for themselves and those around them.” The program is patterned after the highly successful, award-winning SoberRide® program conducted by the non-profit Washington Regional Alcohol Program (WRAP).
Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve highway safety and reduce injuries and deaths from vehicle crashes. For 35 years, Drive Safe Hampton Roads has promoted citizen involvement and community awareness as we strive toward zero deaths on our region’s roadways.
*Source: DMV
**Source: NHTSA
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Media Contact:
Drive Safe Hampton Roads
Phone: 757-498-2562
Email: dshr@drivesafehr.org
