Last Fall, the That Guy campaign came to an end. In its place, Own Your Limits was created with input from the Services and Service members. With a modernized approach, the new campaign highlights current trends in alcohol misuse, emphasizes responsible drinking call to action and is gender-neutral. With a new website featuring responsible drinking tips, resources, and online tools, the new campaign aims to help Service members learn how to drink responsibly if they choose to drink alcohol.
Find resources available for download here: www.ownyourlimits.org/.
Stay connected to learn how Service members can serve honorably, drink responsibly and own their limits!