This Thanksgiving weekend, millions will hit our nation's roads, eager to spend time with family and friends. It’s one of the busiest travel times of the year, and unfortunately, more people on the roadways means the potential for more vehicle crashes. During the 2016 Thanksgiving weekend (6 p.m. Wednesday, November 23, to 5:59 a.m. Monday, November 28), 341 people were killed in motor vehicle crashes nationwide. Tragically, 49% of those killed were not buckled up, representing an increase in seat belt use compared to the same weekend in 2015, when 52% of those killed in traffic crashes were unrestrained.
For "Buckle Up" social norming campaign materials - https://www.trafficsafetymarketing.gov/get-materials/seat-belts/buckle/thanksgiving-holiday-travel
For "CIOT" enforcement campaign materials - https://www.trafficsafetymarketing.gov/get-materials/seat-belts/click-it-or-ticket/thanksgiving-weekend-ciot