FOR IMMEDIATE RELEASE
757 Sober Ride for Halloween 2025
During Halloween night (6 PM October 31 to 5:59 AM November 1)
in the years 2019-2023,
there were 198 fatalities that were alcohol-related
and 176 involved drivers having a BAC of .08 or higher. *
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Hampton Roads, VA. (October, 2025) – This Halloween 2025, let’s make happy memories, not tragic nightmares. The only thing scarier than zombies and witches loose on the streets is an impaired driver. Over the 2024 Halloween weekends (Oct. 25-27, and Oct. 31–Nov 3), there were 2,942 crashes, 1,468 traffic-related injuries and 31 fatalities on Virginia’s roadways. 193 of those crashes were alcohol related, with 123 injuries and 14 fatalities (45 % of fatalities), according to the Virginia DMV Highway Safety Office.
If you plan to celebrate, make a plan. Never drive while impaired, and do not let a friend drive if they have been drinking or using drugs, there is never an excuse to drive under the influence. Arrange a sober ride home. Use Drive Safe Hampton Roads’s 757 Sober Ride by visiting www.drivesafehr.org/757-sober-ride.
Drive Safe Hampton Roads (DSHR) is sponsoring four (4) 757 Sober Ride opportunities for Halloween:
- 5 PM Friday, October 24 – 3 AM Saturday, October 25, 2025
- 3 PM Saturday, October 25 – 3 AM Sunday, October 26, 2025
- 5 PM Friday, October 31 – 3 AM Saturday, November 1, 2025
- 3 PM Saturday, November 1 – 3 AM Sunday, November 2, 2025
Powered by Lyft, individuals 21 and older celebrating with alcohol, legal or illegal drugs may take advantage of this ride, up to $15, by following these steps:
- Download the Lyft app to your cell phone.
- Go to drivesafehr.org/757-sober-ride to get the 757 Sober Ride promo code.
- DSHR’s Halloween 757 Sober Ride campaign promo codes will be posted at either 3 PM or 5 PM on each day of the campaign for the individual sessions, depending on the starting time of the session (codes are not interchangeable with the sessions.
- Enter the 757 Sober Ride promo code in the app’s “Payment” tab (under the “Add Lyft Pass” option).
- Receive a sober ride home, up to $15 off the Lyft price.
The codes will only work if used during the above-stated times for rides originating from or having a destination within Hampton Roads. Valid while supplies last. Subject to Lyft’s Terms of Service.
Celebrate responsibly by choosing 757 Sober Ride or designating a driver before drinking. Remember, ‘Buzzed Driving is Drunk Driving’ and impaired driving crashes and the injuries and deaths associated with them are 100% preventable!” Be smart, plan ahead, and use 757 Sober Ride to get home safely. The life you save may be your own, or someone you love, said Drive Safe Hampton Roads’ Impaired Driving Prevention Chairman Brian Hennessy.
DSHR asks the media not to post the campaign’s promo codes online, but to link to the Drive Safe Hampton Roads’ website (www.drivesafehr.org/757-sober-ride).
Supporters of the 2025 757 Sober Ride campaigns are Huffman & Huffman Brothers-in-Law and funded in part by a grant from the Virginia Department of Motor Vehicles.
*National Transportation Highway Safety Administration (NTHSA) Traffic Safety Marketing
Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve roadway safety and reduce death and injury from vehicle crashes using initiatives that include educational programs, information sharing, and partnerships with public and private sector organizations. For over 37 years, Drive Safe Hampton Roads has been dedicated to preventing crashes, injuries, and fatalities on the region’s roadways. DSHR is the oldest, continuous traffic safety coalition in the Commonwealth. For more information: www.drivesafehr.org or call (757) 498-2562.
Media Contact:
Jim McElligott
Impaired Driving Admin. Coordinator
Drive Safe Hampton Roads
Email: [email protected]
Voice Mail: 757-498-2562