757 Sober Ride for Blackout Wednesday 2023


757 Sober Ride for Blackout Wednesday
Within the Hampton Roads Southside and Peninsula Coverage Area
From 2017 to 2021, young drivers ages 21-24 represented the largest percentage (44%)
of alcohol-impaired drivers involved in fatal crashes on Thanksgiving Eve.**.

Hampton Roads, VA (November 16, 2023) – Because the Thanksgiving holiday is one of the busiest for America, more drivers will be on the roads than usual, increasing the likelihood of a motor vehicle crash.  The night before Thanksgiving is a time for many people to gather in their hometowns and celebrate the official start of the festive season.  On Thanksgiving Eve, also known as “Blackout Wednesday” or “Drinksgiving,” there is an increase in the overconsumption of alcohol.  Drive Safe Hampton Roads is teaming up with Lyft’s ride-share app to make sure you make it to the Thanksgiving table.  So, if you get blasted on Blackout Wednesday, make sure your Thanksgiving holiday isn’t wasted.  Plan for a safe and sober ride home.  Over the 2022 Thanksgiving holiday (Wednesday 4pm-Monday, 4am), there were 450 crashes across Hampton Roads, with 9 alcohol-related crashes on Blackout Wednesday.*  https://www.drivesafehr.org/757-sober-ride

Free or reduced fare rides are being offered to alcohol-impaired drivers throughout Hampton Roads on Blackout Wednesday. Drive Safe Hampton Roads (DSHR) is sponsoring 757 Sober Ride from 4 p.m. on Wednesday, November 22 until 4:00 a.m. on Thursday, November 23.  Note that you cannot reserve 757 Sober Ride or schedule a pickup in advance.  The 6-hour usage window begins when the rider enters the code in their app.

During the thirty-six-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home.   DSHR’s 2023 Blackout Wednesday 757 Sober Ride promo code will be posted at 3:00 p.m. on Wednesday, November 22, at www.DriveSafeHR.org/757-sober-ride.  It can be used only during the above stated period for rides originating from or having a destination within Hampton Roads.  Subject to Lyft’s Terms of Service.  Valid while supplies last.

Drunk-driving-related crashes spike during the Thanksgiving holiday season.  From 2017 to 2021, 137 drivers involved in fatal crashes on Thanksgiving Eve (6 p.m. to 5:59 a.m.) were alcohol impaired.  In 2021 alone, 36 drivers were alcohol-impaired in fatal crashes on Thanksgiving Eve.**  In an effort to reduce injuries and fatalities in Hampton Roads, DSHR partners with Lyft to provide reduced ride fares to help you get home safe.  Sponsors of DSHR’s 2023-24 757 Sober Ride campaign include the Christopher King Foundation and the Virginia Department of Motor Vehicles.

“It is critical that anyone heading out to a bar or party take precaution and plan for a sober driver to see them home safely,” said Jonathan Turner, 757 Sober Ride Chairperson.  “Unfortunately, the Thanksgiving Eve celebration has become a particularly dangerous night on the roads. We want drivers to take this night seriously.  Driving drunk is deadly, and no one should ever take that risk.”  The program is patterned after the highly successful, award-winning SoberRide® program conducted by the non-profit Washington Regional Alcohol Program (WRAP).

Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve highway safety and reduce injuries and deaths from vehicle crashes.  For 35 years, Drive Safe Hampton Roads has promoted citizen involvement and community awareness as we strive toward zero deaths on our region’s roadways.

757 Sober Ride Flyer for Blackout Wednesday  -ENG
757 Sober Ride Flyer for Blackout Wednesday  - ESP

*Source: Virginia Department of Motor Vehicles

**Source: Traffic Safety Marketing



Media Contact:
Drive Safe Hampton Roads

Phone: 757-498-2562
Email: dshr@drivesafehr.org




Comments are closed.