FOR IMMEDIATE RELEASE
Drive Safe Hampton Roads provides
757 Sober Rides for Memorial Day weekend!
Make a Plan for a Sober Ride before the weekend begins
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Hampton Roads, VA. (May 2026) – This Memorial Day, we honor the brave men and women who made the ultimate sacrifice for our freedom. As we gather with family and friends, let us remember their courage and commitment. If you plan to celebrate, please drive sober. Designate a sober driver or call a sober friend, taxi or Drive Safe Hampton Roads for up to $15 off a Lyft ride. Keep our roads safe for everyone.
Impaired driving continues to be the cause of too many crashes, injuries, and fatalities in Hampton Roads, and they are completely preventable by planning ahead.
Drive Safe Hampton Roads (DSHR) is sponsoring 757 Sober Ride for the Memorial Day weekend.
3:00 pm, Sunday, May 24, 2026, until 3:00 am on Monday, May 25, 2026
3:00 pm, Monday, May 25, 2026, until 3:00 am on Tuesday, May 26, 2026
Powered by Lyft, individuals 21 and older celebrating with alcohol, legal or illegal drugs may take advantage of this ride, up to $15, by following these steps:
- Download the Lyft app to your cell phone.
- Go to 757SoberRide.com to get the 757 Sober Ride promo code.
- Enter the 757 Sober Ride promo code in the app’s “Payment” tab (under the “Add Lyft Pass” option).
- Receive a sober ride home, up to $15 off the Lyft price.
The codes will only work during the above-stated times for rides originating from or having a destination within Hampton Roads. Valid while supplies last. Subject to Lyft’s Terms of Service.
Celebrate responsibly by choosing 757 Sober Ride or designating a driver before drinking. Remember,” Buzzed Driving is Drunk Driving” and impaired driving crashes and the injuries and deaths associated with them are 100% preventable! “Driving impaired is simply unacceptable.” said Brian Hennessy, Chair, Drive Safe Hampton Roads’ Impaired Driving Prevention Committee. “Plan ahead of time for a sober designated driver or take advantage of the 757 Sober Ride program before the game begins. That way you can enjoy the game and all the fun it holds rather than risk arrest or worse, an impaired driving related crash injury or fatality.”
Supporters of the 2026 757 Sober Ride campaign are Huffman & Huffman Brothers-in-Law and funded in part by a grant from the Virginia Department of Motor Vehicles.
DSHR asks the media not to post the program promo code online, but to link to the Drive Safe Hampton Roads’ website (www.drivesafehr.org).
About Drive Safe Hampton Roads: Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve roadway safety and reduce death and injury from vehicle crashes using initiatives that include educational programs, information sharing, and partnerships with public and private sector organizations. For over 37 years, Drive Safe Hampton Roads has been dedicated to preventing crashes, injuries, and fatalities on the region’s roadways. DSHR is the oldest, continuous traffic safety coalition in the Commonwealth. For more information: www.drivesafehr.org or call (757) 498-2562.
Media Contact:
Jim McElligott
Impaired Driving Admin. Coordinator
Drive Safe Hampton Roads
Email: [email protected]
Voice Mail: 757-498-2562