FOR IMMEDIATE RELEASE

 757 Sober Rides for Memorial Day Holiday
(Sunday and Monday)

Memorial Day Weekend is considered the deadliest weekend to drive.   In Virginia, the 2023 Memorial Day weekend proved deadly for nine drivers and passengers, including four motorcyclists.*

Hampton Roads, VA. (May 2024) – The 14 weeks from Memorial Day to Labor Day have earned the grim title of the 100 Deadliest Days of Summer.  Whether you are just meeting a few friends after work or attending a cookout with family, remember that a sober driver is one who hasn’t ingested any alcohol or substances.  If you plan to use, never drive while impaired -and never let a friend drive if they show signs of impairment.  It’s essential to arrange a sober ride home.  Use Drive Safe HR’s 757 Sober Ride powered by Lyft. https://www.drivesafehr.org/757soberride

Drive Safe Hampton Roads (DSHR) is sponsoring TWO (2) 757 Sober Ride campaigns for the Memorial Day holiday weekend:

  • 5 pm, Sunday, May 26 – 2 am, Monday, May 27
  • 5 pm, Monday, May 27 – 2 am, Tuesday, May 28

During these campaigns, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the 757 Sober Ride code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. The code will only work if used during the above-stated periods for rides originating from or having a destination within Hampton Roads.  DSHR’s Memorial Sunday 757 Sober Ride promo code will be posted at 5 pm Sunday with Memorial Day’s 757 Sober Ride promo code being posted at 5 pm on Monday, at www.DriveSafeHR.org/757-sober-ride. Valid while supplies last. Subject to Lyft’s Terms of Service.

In total, 43.8 million travelers are forecast to travel 50 miles or more from their homes, according to AAA, representing a 4 percent increase compared to last year.  Of those, 38.4 million are expected to travel by car, the highest number for the Memorial Day holiday weekend since AAA started tracking data in 2000.  According to the Virginia State Police (VSP), the 2023 Memorial Day weekend proved deadly for nine drivers and passengers, including four motorcyclists.   In an effort to reduce injuries and fatalities in Hampton Roads, DSHR partners with Lyft to promote the 757 Sober Ride campaign for rides starting and/or ending in Hampton Roads. Supporters of the 2024 757 Sober Ride campaign include Huffman & Huffman Brothers-in-Law, the Christopher King Foundation, and the Virginia DMV.

“Impaired drivers can face jail time, and the financial impact is devastating.  On average, a DUI can set you back $10,000 in attorney’s fees, fines, court costs, lost time at work, higher insurance rates, car towing, and more.  If you are the designated driver, commit to 100% sobriety to keep you and your friends safe.  If you plan to drink, please don’t drive.  Be smart, plan ahead, and use 757 Sober Ride to get home safely.  The life you save may be your own, or someone you love.” said Jonathan Turner, 757 Sober Ride Chairperson.

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Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition whose mission is to improve highway safety, and reduce injuries and deaths from vehicle crashes. For 36 years, Drive Safe Hampton Roads has promoted citizen involvement and community awareness as we strive toward zero deaths on our region’s roadways.

#757Sober_Ride #DriveSafeHR

*Source: National Highway Traffic Safety Administration (NHTSA)

MEDIA CONTACT: Drive Safe Hampton Roads, Phone: 757-498-2562 / Email: media@drivesafehr.org

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